Oobli, NFL Alumni Association Announce Strategic Sweet Protein Partnership

As the 2026 NFL season begins, the National Football League Alumni Association and Oobli, an American company specializing in sweet proteins, announced a strategic partnership built around showcasing better-for-you reduced-sugar foods achieved through Oobli’s platform.

The two organizations share a commitment to helping Americans make healthier lifestyle choices through innovation, education, and better nutrition.

Millions of American families are navigating challenges like Type 2 diabetes, obesity, and metabolic disease and are looking for new ways to enjoy the foods they love while taking care of themselves. Sweet proteins offer a promising new tool in that effort: a way to deliver the same great sweet taste people love, delivered as protein instead of carbs, Oobli reported.

At the center of the partnership is Oobli Inside, a new consumer-facing platform that identifies food and beverage products made with Oobli’s breakthrough non-GMO sweet proteins. Sweet proteins, naturally occurring in fruit and berries near the equator, taste like sugar but are digested as proteins. They enable significant sugar reduction, less calories, no artificial ingredients, and no negative impact on blood sugar and gut health.

Oobli and the NFL Alumni Association will partner together on a series of national education initiatives, including at youth football camps, community events, Hall of Fame activities, and National Football League Alumni Association Super Week leading up to the 2027 Super Bowl in Los Angeles.

“The National Football League Alumni Association is committed to helping people live healthier, more active lives,” said Brad Edwards, CEO of the NFL Alumni Association. “Oobli represents exactly the kind of innovation partner we want to introduce to our players, families, and fans. The Oobli Inside initiative will give families another great way to enjoy the foods they already love while looking out for their health. That’s a mission our Alumni are proud to stand behind, and we believe this partnership could make a meaningful difference in the health of millions of Americans.”

“At Oobli, we believe people shouldn’t have to choose between health and taste,” said Ali Wing, CEO of Oobli. “Partnering with the National Football League Alumni Association lets us introduce Americans to the health benefits of sweet proteins through a trusted voice they know and respect. Oobli Inside will make it easier for consumers to recognize products made with our breakthrough ingredient and make healthier everyday choices for them and their families.”